Speakers

ZE FRANK

www.zefrank.com

Ze Frank is a performance artist, humorist, filmmaker and web designer. He is one of the most influential entertainers online and, for years, he has turned out one viral hit after another. He has frequently appeared at such annual technology events as Pop!Tech and the TED Conference.

He currently is creating a series of video commentaries for Time entitled That Makes Me Think of …

Ze was Artist in Residence at MSN. He has filmed a pilot for the Discovery Channel and written a feature film script for Universal Studios. He serves on the advisory board of Bazaarvoice.com and Buzzfeed.com and consults to a wide range of clients on a wide range of issues. Ze has been an adjunct at New York University, Parsons The New School for Design, SUNY-Purchase, and has guest lectured at Pratt Institute and the Royal College of Art in London.

 

shar vanboskirk

Vice President/Principal Analyst,
Forrester Research, Inc.

Shar is a leading expert on how businesses can leverage interactive marketing channels and technologies to drive sales and deepen customer relationships. During her 12 years with Forrester, Shar has been instrumental in the development of many of the company's interactive marketing program evaluation methodologies, training courses, and marketing planning tools and has also been part of Forrester's sales and consulting organizations.

Shar was also a consultant with Carlson Marketing Group's Business Strategy Consulting team, developing CRM and email programs for clients including British Airways, Buena Vista Home Entertainment, and Home Depot. Shar began her career at Forrester in 1997 during the early days of the Internet and has written research on customer loyalty, ad networks, and marketing measurement and planning. She is on the board of SEMPO — the search engine marketing professionals organization — and is also widely quoted in the press including such media outlets as BusinessWeek, Fortune, The New York Times, and The Wall Street Journal and is a frequent guest on CNBC and National Public Radio.

 

MICHAEL GASS

Fueling Ad Agency New Business

Michael Gass has spent his entire advertising career in business development for small to mid-size advertising agencies. After speaking and writing about best new business practices from his own experience and requests from numerous agencies for new business advice, he launched his own consultancy in 2007.

“Michael is without doubt one of the leading, if not the leading social media expert as it relates to the world of advertising and marketing agencies,” Clive Maclean, CMO, Engauge, Columbus, OH.

His social media 'homebase' is Fuel Lines, which in 3 years time Michael has grown into an influential ad agency newbusiness/social media blog that is currently ranked among the top 100 marketing blogs, according to Advertising Age’s, The Power 150, a ranking of the top English-language blogs in the world.

 

tim ash

President and CEO, SiteTuners

Tim Ash is the President and CEO of SiteTuners and its parent company Epic Sky. He is the author of Amazon.com e-commerce bestseller Landing Page Optimization: The Definitive Guide To Testing and Tuning for Conversions

During his 20 year involvement with the Internet, Tim has worked with American Express, Sony Music, Verizon Wireless, American Honda, COMP USA, Harcourt Brace & Co., Universal Studios, Eaton, American Red Cross, Texas Instruments, 1-800-Flowers.com and Red Envelope to develop successful Internet initiatives.

Tim has chaired Internet conferences and spoken internationally at numerous industry events including Search Engine Strategies, eMetrics, Affiliate Summit, PPC Summit, eComXpo, PC Expo, and Internet World. Tim is the "By The Numbers" expert columnist for Search Engine Watch, and has written many articles on harnessing the power of the Internet for business.